The successful people who tell us that we NEED to blog daily, email daily, create products, write calls to action and ask for the sale consistently didn’t start there, even though we forget that.
So how do we get to where they are now from where we are?
Because we all know, you can’t start where you want to be, you have to start where you are.
A great example and someone I’d like to emulate in many ways, is Tiffany Dow.
What It Looks Like In The Beginning of An Online Career
She started her online marketing career from where she was, experimenting, tweaking, changing and growing as she went, sometime kicking and screaming.
Today (it’s January 2013 as I write this) Tiffany posts multiple times to her blog, on an almost daily basis. She sends out an email daily as well, letting us know what she’s posted to her blog and anything else that is going on for her.
We see this and think we have to start there. Yes the bar is there. And maybe that is where we aspire to rise, but if we aren’t there yet, we can’t start there.
So let’s look at where she started and her growth into her current style of consistency, reach and profits.
The first blog post on TiffanyDow.com is from October 13, 2006 and there were 4 that day.
This is IMPORTANT – in one of those first 4 posts, she told us she was writing for the newbie to internet marketing and to this day, she still writes for her audience.
She posted once per day for a few weeks, with a total of 14 blog posts for October 2006.
What can we learn from those posts?
“Always write to the audience you want to address.”
The remainder of 2006 she posted another 15 blog posts.
From Jan to Dec 2007 there were 30 blog posts. Yet she more than tripled her number of blog posts in 2008 – up to 98 blog posts.
There are 4 more years of blogging to look at but those two years and three months are enough to see the pattern and consistency that started forming.
Now to be fair, Tiffany worked as a ghostwriter and thus formed a habit of writing almost daily.
We’ll need to build this habit if we don’t already have it.
She likes to write and is good at it.
What do we like and what are we good at if it’s not writing?
Are we struggling with false beliefs about writing? Do we not like writing?
She works in bursts and likes to cover lots of different topics when she’s writing.
Do we even KNOW how we work and are we doing things the way other people do them as opposed to how we do them best?
She has six years of blogging practice behind her. Yes, that’s lots of practice now. But when she first started blogging, she didn’t have that practice. She didn’t even find her consistency for a while either.
How frequently are we practicing? How do we get six years of blogging practice behind us? (Sneaky rhetorical question.)
We come back to where we are now and we build our writing muscles, if we’re going to keep up with Tiffany.
She knew the consistency she wanted to achieve and worked ceaselessly until she developed the habits to achieve it.
What habits are we building? What habits do you have right now? Be honest because where ever you are IS where you’re starting from. What habits do you need to build to accomplish the online success you desire?
How To Build A Consistent Writing Habit
We’ll look at the writing habit since we’re using Tiff as an example.
Have you avoided writing since high school?
If you’ve avoided writing, how do you build your writing muscles quickly?
Honor your desire and find 20 minutes in your day to write, Every. Single. Day. Write something, anything – even if you don’t share it anywhere – at first.
When you can do that, start sharing what you’re writing on a forum, in someone else’s blog comments or on your own blog.
Once you’re sharing AND still writing Every. Single. Day, you’ll start finding what your consistency looks like and the
market(s) people you want to serve will start revealing themselves to you.
Will your consistency look like Tiffanys’? It doesn’t have to, but since we’re using her as our example and litmus test, we can certainly build our business blogging, relationships, audience and sales the way she did.
We have the advantage of having her wisdom and archives.
If you’re feeling “bad” about not already being at the bar set by Tiffany or whomever it is you’re wanting to emulate, remember they took time AND you will take time to get there.
Rome wasn’t built in a day and neither is the consistency or the income we seek.
Start and experiment right where you are. See what you’ve got going for you first – it’s a lot more than you think.
Then start to tweak, enhance, change and build better and more consistent habits on a strong foundation.
Those habits are what raise us above the bar, open us up to a larger audience, build stronger relationships and create greater profits and satisfaction in our business.